In case you missed the highest grossing movie in the boxoffice right now, take this weekend to discover Cloverfield. The movie set box office records on its holiday weekend opening, earning about $46 million. A 2008 American monster movie produced by J. J. Abrams, directed by Matt Reeves, and written by Drew Goddard, Cloverfield has formed a cult following the past months due to its viral marketing.
First publicized in advance screenings of Transformers, the project follows five young New Yorkers who throw their friend a going-away party the night a giant creature attacks the city. Director Matt Reeves described the presentation, "We wanted this to be as if someone found a Handicam, took out the tape and put it in the player to watch it. What you're watching is a home movie that then turns into something else."
Reeves explained that the pedestrians documenting the severed head of the Statue of Liberty with the camera phones was reflective of the contemporary period. "Cloverfield very much speaks to the fear and anxieties of our time, how we live our lives. Constantly documenting things and putting them up on YouTube, sending people videos through e-mail - we felt it was very applicable to the way people feel now," states Reeves. Since the movie opened last Friday, some patrons have claimed they felt nausea and dizziness while watching the horror flick, due to the filming effects of a hand-held camera.
NOTE: If you get ill easily, skip Cloverfield and bring your date to a chick flick so you don't end up vomiting in front of her.
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January 25, 2008