Gisele Bundchen, Brazilian supermodel and Victoria Secret Angel, recently signed the billboard of Victoria Secret's new campaign at the Grove in LA. The campaign, which was shot by director Michael Bernard, shows off a new demi-bra shape using the store's exclusive IPEX patents.

The IPEX line, that already features the classic Betty Page cut, stresses a seamless, subtle look over obvious impact or volume. Its stitching, foam layers, and details are hidden in its structure, so it adds a little padding without being obvious or distracting from the natural silhouette. The new demi version does the same thing all while showing a lot more cleavage.

Gisele Bundchen, Alessandra Ambrosio, Izabel Goulart, Selita Ebanks, Jessica Vandersteen, and Caryle Nabers, all Victoria Secret Angels, appear in the new campaign.During Bundchen's signing at the Grove, 250 free vouchers for the bra, made available the following day, were passed out.